LinkedIn Exec to Deliver Presentation



LinkedIn (Australia) Executive, Darren Keppie, will deliver a presentation on “Social Media: Used to enhance community safety and build confidence in the Fight Against Crime”.

Delegates will have the opportunity to learn from Darren and gain valuable insight as to how they too can create successful social media strategies for their programs.

Social media expert Darren Keppie of LinkedIn (Sydney, Australia) will showcase how Crime Stoppers in Sydney has successfully used social media to drive meaningful community engagement on an unprecedented scale. Achieving its first 100,000 fans on Facebook in only 18 months.

Darren will share the digital strategy undertaken from embryo stage to the expansion into a multi-channel strategy across Facebook, YouTube, Twitter and LinkedIn.

Not only maximising brand awareness, but also providing relevant information to the public that adds value to their lives and improved safety.

Darren Keppie is a Director of New South Wales (Sydney) Crime Stoppers in Australia. He joined the board in 2003, and now leads the Digital sub-committee. The Digital sub-committee is responsible for the strategic implementation of digital initiatives designed to maximise the engagement and relevancy of the Crime Stoppers brand with the 7.5M people who reside in the State of NSW. This includes the utilisation of Social Media channels including Facebook, LinkedIn, Twitter and YouTube and the updating of the NSW Crime Stoppers web site: https://nsw.crimestoppers.com.au/

In his role at LinkedIn he heads up a new division which focuses on Employee Activation, known as Elevate. Darren is a digital native who specialises in helping brands build relationships with their target audience using a range of digital advertising and community engagement tools.

Darren is inspired to work for an organisation that not only delivers outstanding services for businesses, but also enables its members to achieve greater productivity and success whilst realising their greatest economic opportunity.

Prior to LinkedIn, Darren worked at Google where he was the first employee based in the Asia Pacific headquarters in Singapore, later leading the development of the first team focusing on the Government sector in Australia.

Darren holds a Bachelor of Business degree from the University of Technology, Sydney.

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