CSI Director Appointed to Interpol



Johannesburg – Interpol today named five South Africans as global ambassadors for its anti-crime initiative “Turn Back Crime”.

The Southern African leg of the Campaign was launched in Gauteng, during a meeting of the Southern African Regional Police Chiefs Co-Operation Organisation (SARPCCO).

The South African ambassadors are: CEO of Proudly South African, Adv. Leslie Sedibe; the Head of Crime Line & Director of Crime Stoppers International, Yusuf Abramjee; Chairman of the Gauteng Community Police Board, Andy Mashaile; poet and anti-piracy activist, Mzwakhe Mbuli; and well known artist, KB Motsilanyane.

The five join other international “Turn Back Crime” ambassadors including world-renowned Bollywood superstar, Shah Rukh Khan; actor, Jackie Chan; footballer Lionel Messi and Formula 1 racing drivers, Fernando Alonso and Kimi Raikkonen, among others.

“It is such an honour to be an ambassador for this global crime fighting and prevention campaign, which aims to promote awareness of what ordinary people can do to prevent crime. To me, this speaks directly to the philosophy of Ubuntu which we, as South Africans, embrace so fiercely through active citizenship … I ’m no Jackie Chan, but I believe that collectively, each and every South African can contribute towards making a positive and tangible difference in our country and the world,” said Adv. Sedibe.

Part of Proudly SA’s mandate includes working with law enforcement and crime fighting bodies, particularly in the fight against illicit trade, illegal dumping of toxic material and counterfeit goods which are smuggled into South Africa and/or dumped in the country: “We’re neither a dumping ground for fake and counterfeit goods – nor are we a warehouse for smuggled goods that are dangerous and harmful to consumers. We must continue to work with law enforcement officials and bodies to fight all forms of crime,” said Sedibe.

Meanwhile, Abramjee said: “I am humbled to be named as an ambassador. Crime knows no borders and we need to spread the anti-crime message to every corner of the globe. We are taking a stand and we are inviting the global community to join us… We will continue to encourage people around the world to blow the whistle on crime. Tip-offs work.”

Abramjee said in line with the Cape Town Declaration, adopted at the Crime Stoppers International Conference in Cape Town last week, all role players have to join forces and fight crime: “The invitation to join the Interpol Campaign is an honour and we are fully committed to join the rest of the world in fighting crime together,” he added.

Meanwhile, Mashaile said: “This is an international responsibility for safety and security that I am prepared to soldier, come what may. Interpol is active around the world and represents 190 countries. We urge communities to join hands with Interpol and law enforcement agencies to turn back crime,” he said.

“We also need to unite and fight international terror,” he added.

Meanwhile, National Police Commissioner, Riah Phiyega, was appointed as the new SARPCCO chairperson. She congratulated the ambassadors, saying: “Together we can do more!”

The Turn Back Crime Campaign also aims to support the global crime fighting community and their existing law enforcement initiatives and activities.

Below: Southern African regional police chiefs with the ambassadors.

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For media enquiries please contact:

Gillian de Gouveia
PR Manager: Proudly SA
Cell: 082 410 1195
Email: gill@proudlysa.co.za